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Communications, Media, and Entertainment

The Communications, Media, and Entertainment (CME) industry is at a crucial inflection point in its evolution. Streaming services, metaverse, web3.0, infrastructure for remote working, cloud computing, online gaming platforms with embedded social and payment features are examples of transforming the industry’s value chain. Faster networks combined with affordable bandwidth and improved devices are hastening the transformation. Traditional media is being displaced faster by video and music streaming, virtual events, digital publishing and in-app advertising. Meanwhile, Communication Service Providers (CSPs) are exploring new paths to grow and play a more valuable role in consumers’ everyday lives.

At LTIMindtree, we see the changes as an opportunity to redefine the content and consumption value chain for our clients. The CME industry is ideal for applying digital at scale and amplifying business outcomes. Our clients—broadcasters, streamers, telco ISVs, and out-of-home services are using our experience and expertise to open new doors to a limitless future. The CME support ecosystem of advertising agencies, sports & entertainment firms, studios, publishers, and information service providers are also making technology investments to keep pace.

We have the industry experience to leverage cloud, data, analytics, AI/ML, AR/VR, NFT, metaverse, 5G, and IoT which are pivotal in creating new rules in the CME business. Our LTIMindtree 3C (Content, Consumer, and Compliance) framework fortifies the digital media supply chain. It provides rich, personalized, and adaptive experiences in a privacy-compliant framework. CSPs and public network ecosystems are getting transformed through our Telco Edge-n-Cloud Platform. In addition, we have our digital innovation platform, “Mediacube,” which is helping the industry accelerate its transformation. With 3C, Mediacube, and Telco Edge-n-Cloud, our clients can create, manage, deliver, and monetize content for sustainable business growth.

Content | Consumer | Compliance

These will be the drivers of the digital media and entertainment economy. With technologies like blockchain and virtual worlds like the metaverse knocking right on our digital doorstep, the future looks limitless. The new rules of the game will require innovative tools like cloud, AI, data, analytics, and machine learning to reimagine, redefine, and reignite the content value chain and user experience.

The bottom line: Media businesses need to evolve, adapt and rebound like never before.


The Secret Sauce

Delivering personalized content and value-driven digital experiences will be the new normal in the future. Our holistic LTIMindtree 3C framework of Content, Consumer & Compliance – enables digital transformation services for Media & Entertainment by fortifying the digital media supply chain, enhancing data governance and analytics, and providing a one-of-a-kind digital customer experience.

LTIMindtree  Mediacube is a diversified, agile, resilient, and intelligent platform of holistic and cloud-agnostic media and entertainment digital solutions that customizes an omnichannel experience. It’s a limitless tool to empower consumers with personalized content, and powers businesses by helping them create, manage, deliver, and monetize their content with amplified and measurable outcomes.

Key Trends

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Adding 5G Force to Streaming

Adding 5G Force to Streaming

With 100X speeds compared to 4G LTE networks, 5G will be a game-changer for the media and entertainment industry.

The growth of paid-for and bundled-in traditional media is expected to double in the next 10 years due to the emergence of 5G connectivity.

Metaverse is The Next Digital Universe

Metaverse is The Next Digital Universe

Imagine virtual meetings with your clients at a cafe in Paris while you sip coffee at home!
How about viewers watching their favorite real-life sports personalities live in action in a virtual stadium. Yes, it’s all possible with the metaverse technology, which is predicted to have a market size of USD 800 billion by 2024. With this immersive 360-degree virtual universe, media brands can enhance customer experiences by blending reality with AR & VR and creating an ecosystem for social networks, virtual transactions, and digital asset creation using blockchain and NFTs.

The Emergence of Artificial Intelligence

The Emergence of Artificial Intelligence

This industry will continue to be transformed by artificial intelligence (AI) technology over the next few years, specifically in the areas of creating intelligent, insightful, and interactive products and services for hyper-personalization and optimization of content for users.

Context before Content

Context before Content

Media companies and entertainment groups in the digital era are now selling context rather than content. They provide the infrastructure for audiences to consume content across multiple platforms, which has increased the importance of creating experiences tailored to their needs. The need for data analytics and contextually aware decision-making that delivers customer insights will drive engagement and profitability in the entertainment sector.

Our Offerings

The Right Plot For Your Digital Transformation Journey

In a fast-evolving digital media landscape, we help media and entertainment companies in their content lifecycle. Be it strategy and operations through IT and new technologies like AI, AR, VR, ML, we help them drive efficiency, amplify customer experiences, accelerate digital adoption with agility, and reinvent platforms and workflows.


Media Supply Chain


Pushing new frontiers of content production, management, and monetization through optimized processes, talent, and technology through multiple distribution channels.


Consumer and Content Analytics


Keep a tab on the ever-evolving M & E industry with intelligent platforms and tools to deliver quicker decisions, understand behavior analysis, convert more leads and personalize content.


Contracts and Rights Management


Implements a highly configurable process for defining rights, licensing terms, and conditions in a scalable manner for disruptive business models.


Business Assurance


Experience unified augmented media consumer experience, efficient media supply chain management, and business agility to future-proof your digital offerings.


Product Engineering


Offer expertise in a customer-centric product development framework, design thinking approach, DevOps, and cloud computing for better product innovations and scalable platforms.


Salesforce Platform Services


Leveraging the power of the Salesforce platform and our industry solutions and accelerators to start your digital transformation journey with quick time to value.

Industry Segments

Studios, Broadcast, Streaming, and Social Media

Studios, Broadcast, Streaming, and Social Media

Building end-to-end M&E products for leading broadcasters, streaming services providers, and studios with tech infrastructure, app development, and digital transformation consulting.

Cable, Satellite, and Communications

Cable, Satellite, and Communications

Creating breakaway enterprises by investing strategically into 5G with our class-leading expertise, content supply chain capabilities, and data & analytics intelligent operations.

Publishing, Education, and Information

Publishing, Education, and Information

Our suite of cloud-based solutions helps digital publishers, distributors, and educators to deliver engaging digital experiences for readers to purchase and consume digital content with ease.

Music, Radio, and Podcast

Music, Radio, and Podcast

Cloud-native, scalable media solution to deliver the next generation of media experiences for
innovative streaming formats such as podcasts, live radio, user-generated audio.

Sports and Gaming

Sports and Gaming

Transforming experiences and monetization via hyper-personalization with unique solutions like Consumer 360 & Fan Model – with future technologies – AR/VR/XR, Blockchain, and 5G.

Marketing and Advertising

Marketing and Advertising

A suite of tools, platforms, and services for digital advertising, marketing, and public relations businesses to align operations and achieve measurable ROI and business outcomes.

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